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Soft Pinch Liquid Blush
A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.- $12.50
$25.00- $12.50
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Soft Pinch Liquid Blush Mini
A weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush.- $7.50
$15.00- $7.50
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Soft Pinch Liquid Contour
A weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done.- $14.00
$28.00- $14.00
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Soft Pinch Luminous Powder Blush
A radiant blush that lights up all skin tones with airy, seamless, and silky color to keep you beaming all day.- $13.50
$27.00- $13.50
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Soft Pinch Matte Bouncy Blush
A cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish.- $13.50
$27.00- $13.50
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Soft Pinch Tinted Lip Oil
An innovative lip jelly that transforms into a lightweight oil. Starts off glossy, then leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.- $11.00
$22.00- $11.00
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Soft Pinch Tinted Lip Oil Mini
Now in a mini size for a limited time only! This innovative jelly-to-oil formula starts off glossy and leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.- $7.00
$14.00- $7.00
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Stay Vulnerable Glossy Lip Balm
Like a lip mask in a gloss, this ultra shiny balm cushions lips with soft, nourishing color that’s all slick, no stick. Now in a NEW, limited-edition shade Nearly Petal.- $10.00
$20.00- $10.00
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Stay Vulnerable Liquid Eyeshadow
A quick-and-easy eyeshadow that goes from liquid to powder in seconds for a soft, seamless wash of color that lasts.- $10.00
$20.00- $10.00
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Stay Vulnerable Melting Blush
A breakthrough, mistakeproof liquid-like cream blush that melts into a second skin for the most natural-looking flush you can’t mess up.- $12.00
$24.00- $12.00
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True To Myself Tinted Pressed Finishing Powder
A weightless tinted powder that does it all: instantly blurs, smooths, reduces shine, and sets makeup with a natural finish that stays true to you—and your skin. This talc-free formula gives a diffused cloud effect that lets radiance filter through, layering seamlessly (and undetectably) over bare skin or makeup. A convenient half-moon compact and no-mess formula make it perfect for touch-ups on the go.- $16.00
$32.00- $16.00
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Warm Wishes Effortless Bronzer Stick
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!- $14.00
$28.00- $14.00
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With Gratitude Dewy Lip Balm
A hydrating lip balm with a kiss of dewy, buildable color that looks and feels so good your lips will thank you.- $8.00
$16.00- $8.00
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Always An Optimist Illuminating Primer Mini
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.- $7.50
$15.00- $7.50
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Always an Optimist 4-In-1 Mist
An ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.- $14.00
$28.00- $14.00
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Always an Optimist 4-In-1 Mist Mini
An ultra-fine, glow-boosting mist in a portable mini size so you can hydrate, prime, set, and refresh skin wherever you go.- $7.50
$15.00- $7.50
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Always an Optimist Illuminating Primer
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.- $14.00
$28.00- $14.00
- Unit price
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Always an Optimist Pore Diffusing Primer
A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.- $14.00
$28.00- $14.00
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Always an Optimist Pore Diffusing Primer Mini
A cushiony gel primer in a travel-friendly size that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.- $7.50
$15.00- $7.50
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Always an Optimist Powder Brush
A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.- $14.00
$28.00- $14.00
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